2026 edition
Where the value comes from
The combined revenue of the Swiss Lions 100, broken down by category, by canton, by language region and by main customers.
By category
Which sectors carry the most weight.
| Sector | Combined revenue | Share of the 100 | Brands |
|---|---|---|---|
| Logistics, Services & TradeAdecco, MSC, Avolta and 9 more | CHF 186.1bn | 23.0% | 12 |
| Pharma & BiotechRoche, Novartis, Lonza and 5 more | CHF 131.8bn | 16.3% | 8 |
| InsuranceZurich Insurance, Swiss Re, Helvetia Baloise and 1 more | CHF 116.1bn | 14.3% | 4 |
| Food & BeverageNestlé, Nespresso, Lindt & Sprüngli and 5 more | CHF 115.7bn | 14.3% | 8 |
| Banks & Wealth ManagementUBS, Julius Baer, Pictet and 6 more | CHF 53.4bn | 6.6% | 9 |
| Electrical & Building TechnologyABB, Schindler, Endress+Hauser and 7 more | CHF 51.7bn | 6.4% | 10 |
| Chemicals & MaterialsGivaudan, Holcim, Sika and 4 more | CHF 49.7bn | 6.1% | 7 |
| Machinery & EngineeringTetra Pak, Stadler, Pilatus Aircraft and 10 more | CHF 49.1bn | 6.1% | 13 |
| Watches & JewelleryRolex, Audemars Piguet, Omega and 13 more | CHF 27.6bn | 3.4% | 16 |
| Medtech & Lab InstrumentsSonova, Straumann, Mettler-Toledo and 4 more | CHF 19.2bn | 2.4% | 7 |
| Consumer BrandsVictorinox, Logitech, On and 3 more | CHF 8.9bn | 1.1% | 6 |
Combined annual revenue of the brands in the Swiss Lions 100, in Swiss francs (gross profit for commodity traders). Revenue is earned worldwide and counted where each brand has its global headquarters.
By canton
Where the brands have their global headquarters.
| Canton | Combined revenue | Share of the 100 | Brands |
|---|---|---|---|
| ZurichABB, Zurich Insurance, UBS and 23 more | CHF 260.2bn | 32.2% | 26 |
| Basel-StadtRoche, Novartis, Avolta and 4 more | CHF 153.8bn | 19.0% | 7 |
| GenevaRolex, Givaudan, MSC and 11 more | CHF 129.7bn | 16.0% | 14 |
| VaudNestlé, Nespresso, Audemars Piguet and 6 more | CHF 112.1bn | 13.9% | 9 |
| ZugHolcim, Sika, Glencore and 3 more | CHF 42.7bn | 5.3% | 6 |
| SchwyzKuehne+Nagel, Victorinox, Oerlikon | CHF 26.2bn | 3.2% | 3 |
| LucerneSchindler, Emmi, Komax | CHF 16.3bn | 2.0% | 3 |
| FribourgLiebherr | CHF 13.9bn | 1.7% | 1 |
| AargauDSM-Firmenich, Siegfried, Hero and 1 more | CHF 11.4bn | 1.4% | 4 |
| Basel-LandschaftEndress+Hauser, Ricola, Clariant and 2 more | CHF 9.1bn | 1.1% | 5 |
| St. GallenGeberit, Bühler, VAT Group | CHF 7.0bn | 0.9% | 3 |
| SchaffhausenIWC Schaffhausen, Georg Fischer, SIG Group | CHF 6.5bn | 0.8% | 3 |
| BernOmega, Longines, Swatch and 1 more | CHF 4.6bn | 0.6% | 4 |
| ThurgauStadler | CHF 4.2bn | 0.5% | 1 |
| GraubündenEMS-Chemie | CHF 1.9bn | 0.2% | 1 |
| JuraRichard Mille | CHF 1.8bn | 0.2% | 1 |
| NidwaldenPilatus Aircraft | CHF 1.7bn | 0.2% | 1 |
| NeuchâtelTAG Heuer, Tissot | CHF 1.5bn | 0.2% | 2 |
| SolothurnBreitling, Jura | CHF 1.4bn | 0.2% | 2 |
| UriDätwyler | CHF 1.1bn | 0.1% | 1 |
| Appenzell AusserrhodenHuber+Suhner | CHF 876m | 0.1% | 1 |
| TicinoMedacta | CHF 614m | 0.1% | 1 |
| GlarusLäderach | CHF 310m | 0.0% | 1 |
Combined annual revenue of the brands in the Swiss Lions 100, in Swiss francs (gross profit for commodity traders). Revenue is earned worldwide and counted where each brand has its global headquarters.
By language region
German-, French- and Italian-speaking Switzerland.
| Language region | Combined revenue | Share of the 100 | Brands |
|---|---|---|---|
| German-speakingRoche, Novartis, ABB and 68 more | CHF 548.7bn | 67.8% | 71 |
| French-speakingRolex, Nestlé, Nespresso and 25 more | CHF 259.8bn | 32.1% | 28 |
| Italian-speakingMedacta | CHF 614m | 0.1% | 1 |
Combined annual revenue of the brands in the Swiss Lions 100, in Swiss francs (gross profit for commodity traders). Revenue is earned worldwide and counted where each brand has its global headquarters.
By main customers
Brands that sell mainly to businesses, to consumers, or to both.
| Main customers | Combined revenue | Share of the 100 | Brands |
|---|---|---|---|
| Businesses (B2B)Roche, Novartis, ABB and 50 more | CHF 404.0bn | 49.9% | 53 |
| BothZurich Insurance, UBS, MSC and 12 more | CHF 247.5bn | 30.6% | 15 |
| Consumers (B2C)Rolex, Nestlé, Nespresso and 29 more | CHF 157.7bn | 19.5% | 32 |
Combined annual revenue of the brands in the Swiss Lions 100, in Swiss francs (gross profit for commodity traders). Revenue is earned worldwide and counted where each brand has its global headquarters.