2026 edition
How the ranking works
Every score is built from published, checkable sources. Four pillars combine into a single score out of 100: global scale 40%, Swiss value 30%, global visibility 15% and impact 15%.
The score
01
Global scale
40% of the score. The size of the business worldwide, measured by its latest annual revenue in Swiss francs. For banks, operating income.
02
Swiss value
30% of the score. How much of the value is created in Switzerland, on a fixed scale: Swiss made 100; partly Swiss made, or a service business founded in Switzerland, 60; limited Swiss production 40; Swiss headquarters only, with production abroad, 20. Brands that are not Swiss-controlled score 10 points lower: the parent company is incorporated abroad, or a company or fund based abroad owns more than half. Where a company is listed is not counted.
03
Global visibility
15% of the score. How well known the brand is around the world, from worldwide search interest and readership across the language editions of Wikipedia over the past twelve months.
04
Impact
15% of the score. The positive difference the business makes to people and the planet: climate targets validated by the Science Based Targets initiative, B Corp certification and philanthropy, meaning ownership by or support for charitable foundations.
The rules
Who qualifies
A Swiss home: global headquarters and brand management in Switzerland, whoever owns the company. Or a Swiss-made brand: most of its products legally qualify as Swiss made. We rank brands at the level where they are run and reported: a company trading under its own name counts once, and where a group owns several global brands, each qualifying brand is ranked on its own and its revenue is not counted again in the group.
A global footprint, and revenue of at least CHF 100 million.
Commodity traders are scored on gross profit instead of revenue, because their revenue mostly reflects commodity prices passing through their books.
Swiss made, by law
Industrial products need at least 60% of manufacturing costs in Switzerland plus the essential manufacturing step.
Food needs 80% of raw materials by weight, where Switzerland can supply them, and 100% for milk.
A watch needs a Swiss movement, casing and final inspection in Switzerland, and 60% Swiss costs for the whole watch.
Eleven categories
Watches and Jewellery; Food and Beverage; Consumer Brands; Pharma and Biotech; Medtech and Lab Instruments; Banks and Wealth Management; Insurance; Chemicals and Materials; Electrical and Building Technology; Machinery and Engineering; Logistics, Services and Trade.
Categories follow the Global Industry Classification Standard at industry-group level, adapted where a group has too few brands to rank. Each brand is placed by where most of its revenue comes from, and is ranked overall and within its category.
Data sources
Company results and annual reports; market data for listed companies (the latest twelve months reported, as of October 2026); Morgan Stanley and LuxeConsult estimates for watch brands; Federal Institute of Intellectual Property guidance on Swiss made.
Visibility: Google Trends (search terms, or the company topic where the brand name is a common word) and Wikimedia statistics. Impact: the SBTi target dashboard (October 2026), the Swiss commercial register (Zefix) for foundations, and the B Lab directory. Brands inside a group take the group climate target where they have none of their own.
Brands with too little public data are listed as not yet ranked rather than guessed.
How the measures will develop
The 2026 edition uses the public data available today. We plan to deepen each measure as more companies publish comparable figures.
01
Global scale
Today: the latest annual revenue, or gross profit for commodity traders. Next: growth across several editions, to show which brands are rising.
02
Swiss value
Today: whether products legally qualify as Swiss made or, for services, whether the business was founded in Switzerland, adjusted for foreign control. Next: employment, research and production in Switzerland, where companies publish them.
03
Global visibility
Today: worldwide search interest and Wikipedia readership across languages. Next: media coverage and social reach around the world.
04
Impact
Today: validated climate targets, B Corp certification and philanthropy through charitable foundations. Next: measured emissions reductions, social indicators and the amounts given through foundations.
Companies can help by publishing these figures. Each edition will set out what has changed in the method.
Corrections and new data
If a figure is wrong or out of date, or a brand can publish figures to be assessed, tell us. Corrections are recorded with their source.